What contributes to the biggest marketing myth that holds businesses back?
Your mindset and your marketing strategy.
One thing I hear more often than you’d think is “I Hired a Marketer a Week Ago—Why Hasn’t Anything Changed?”
Although a business hires a marketer—excited, hopeful, ready for results—a week later, they’re panicked. “Nothing’s changed. Where are the leads? Why hasn’t my engagement gone up? Also, why isn’t my inbox full of inquiries?”
Here’s the truth most people don’t want to hear: Marketing isn’t a quick fix. It’s a long game.
Think of it like gardening. You don’t plant a seed on Monday and expect a full-blown tomato plant by Friday. You water it, sing to it, make sure it’s in the right soil and let it bask in the sun. And yes, you wait. But when you stay consistent and care for it intentionally, eventually—it grows. It blooms. It bears fruit.
Growing your business works the same way. Marketing strategy takes time to take root. But just because you can’t see what’s happening underground doesn’t mean something powerful isn’t already in motion.
The problem is, we’ve been conditioned to expect instant gratification. Social media thrives on overnight virality. Business “gurus” make it sound like one funnel, one viral video, or one clever post is all you need to “blow up” your business.
But real, sustainable marketing? It’s not about chasing trends. It’s about creating trust.
If you believe marketing is just:
-
- Posting a few times a week on Instagram
-
- Running some ads without a clear objective
-
- Copying what your competitors are doing
-
- Plugging into a ‘proven system’ that promises fast results
…you’re missing the heart of it.
True marketing is about connection.
Let me say that again, louder for those in the back… True marketing is about connection.
It’s about deeply understanding who your audience is—not just what they buy, but what they believe. Instead, it’s about creating content and experiences that speak to their pain points, their desires, and their values. I love Seth Godin’s take “Market WITH people, not AT them.” It’s about showing up for them before they’re even ready to buy—and being the obvious choice when they are. It’s about being at the heart of that transformation they are endlessly searching for. This is another good reason to get clear on your brand’s messaging. The best way to do that is to have a powerful Brand Story.
Here’s the part most people skip:
You need a clear marketing strategy that aligns with your goals and the journey of your customer.
You need systems that support consistency—because trust is built over time, not in one post.
And that’s exactly where I come in.
Why Work With Me as Your Marketing Strategy Consultant?
I don’t believe in one-size-fits-all formulas or fast-fix marketing plans. I work with business owners who are tired of spinning their wheels, who want a clear path forward, and who are ready to grow with purpose.
When we work together, I can certainly help you:
-
- Clarify your message so it speaks directly to the people you want to reach, extending to all elements of your business from your website to your business card
-
- Create a marketing strategy that makes sense for your business and your audience, maybe you don’t have to post the dance videos on Instagram
-
- Build systems that turn attention into trust and trust into loyal customers, often even running on autopilot to free up some of your time
-
- Show up with clarity, confidence, and consistency across your content with tailored branded messaging
Because marketing should feel like an extension of your brand—not a burden.
If you’ve ever felt overwhelmed, unsure what to post, or like you’re doing all the things and getting nowhere, know this:
It’s not you.
It’s your strategy.
And that’s where I can help.
So before you toss your marketing efforts out the window or label them a failure too soon, instead, pause.
Ask yourself:
-
- Are you planting the right seeds?
-
- Are you giving them time and attention to grow?
-
- Are you staying consistent in the process?
Results take time—however, the right foundation will carry your business much further than any overnight trend. It can sound overwhelming, but just like the gardener planting seeds, they do not succeed without the proper tools and knowledge on the individual things needed for growth.
Let’s build something that lasts, together.
Book a discovery call and let’s talk about where you are, where you want to go—and the strategy that will help get you there.